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March 16, 2022

Marketing Society & Culture Akimbo Review

Marketing Society & Culture Akimbo Review

Not your average marketing podcast


I’m very excited to bring you this review today. Not that I am not excited by my other reviews, however, this one is special because I have referred people to this podcast since the first time I heard it. The podcast I am talking about is Akimbo. Akimbo is a podcast by Seth Godin who is a marketing genius and a great teacher/philosopher/visionary.

Stats for Akimbo

Website https://www.akimbo.link/ 

Host Seth Godin

Number of episodes at time of recording 211

Avg length of episode 28 minutes

First published 5 Feb 2018

Category Marketing Society& Culture

Frequency weekly

email sethgodin.com

Facebook https://Facebook.com/sethgodin 

Twitter https://twitter.com/thisissethsblog 

Podchaser link https://www.podchaser.com/podcasts/akimbo-a-podcast-from-seth-god-620932 

Listen Notes link https://www.listennotes.com/podcasts/akimbo-a-podcast-from-seth-godin-seth-godin-UMfQjgIqTtJ/

Listen Notes ranking top 0.05% 

 

 

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Transcript

FAPA Marketing Society & Culture Akimbo Review
Tim: Your listening to find a podcast about
thank you for hitting play. I'm your host, Timothy Kimo Brien and I bring my experience with podcasting since 2006 as a listener and a podcast. I am here to help you outsmart the algorithm and find your next binge-worthy podcast. Here's how the show works. I comb the millions of podcasts currently available for free on various platforms.
And then I come back to you with what I've found. Sure. You can use search engines for recommendations from many podcasts. But I feel that getting a personal recommendation from a real live breathing person is still the best way to find the gems that are out there. The show is broken up into three halves.
Yup. You guessed it. I'm a huge fan of Car Talk bear with me. The first half of the show is the stats. This gives you all the details about where to find the show, how many episodes who's hosting the shows. Basically this is for those that just want the stats. The second half of the show, I dig deeper into the show that I'm reviewing and let you know how well the hosts interact.
Talk about their audio quality and let you know what I think about this. Now that last half of the show is where I talk about why the show is binge-worthy where to start your journey. And I'll be reaching out to the hosts to see if they would like to discuss their show a little bit and talk about their podcasting journey.
So let's get going on this episode.
So I'm real excited to bring you this review today. Not that I'm not excited by my other reviews. However, this one is special because I've referred people to this podcast. Since the first time I heard it. Now, the podcast I'm talking about is a Akimbo Akimbo is a podcast by Seth Godin. Who's a marketing genius and a great teacher philosopher vision.
Now I first heard about Seth from another podcast where he was being interviewed and it was talking about the purpose of education. Now, since I have kids, I naturally perked up because I was a frustrated student for many years after I heard that interview, I looked up everything I could on YouTube and discovered a wealth of talks that he had done.
I was instantly. And I started with season two of his podcast when it came out and I've listened to each episode since in addition to buying a few of his books and subscribing to his daily blog. So I can say that I remember how I found this podcast and I can tell you it's helped me with my outlook of my projects and you know, my outlook in the world.
So let's get started with the stats for this. The website is akimbo.link. Yes. Links will be provided in the show notes. Now at the time of this recording, he has over 211 episodes out, and they are available for you to start your journey. Now episodes come out about once a week during his season.
And at the time of the recording, he is on season number 10. The average show length is about 28 minutes. And the first episode was published February 5th, 2018. Now Seth describes his podcast as akimbo is an ancient word from the bend in a river or the bend in a Archer's bow. It's become a symbol of strength, a posture of possibility.
The idea of. The idea that when we stand tall, arms bent, looking right at it, we can make a difference. Now the is marketing in society and culture. And now before you stop there, yeah, he does talk a lot about marketing, but. He talks about so much more than that. So I think the society slash culture tag is more relevant to this podcast.
You can reach out to Seth through his email, Seth Goden at gmail.com. And he does have a Facebook and Twitter account that you can find. Now there's no way to directly finance or financially support the podcast per se, but I'd recommend buying a few of his books or taking a few of his courses as they've been very beneficial to me.
And you'll get way more than what you paid for. Now. I have included the Podchaser and listen note links in the show notes as well, and listen, notes rates, akimbo the. 0.05% of podcasts. Yeah. You heard that, right? That top is 0.05%. He is at the top of the pyramid. And once you, take in a few episodes.
You're going to know why he is so well liked and respected. Now I think a good deal of his audience probably comes from his daily blog posts and previous talks. So he pretty much had an audience built in. Before starting the show, by the way, you should go check out his blog to get subscribed to it.
Are you happy with your podcast app? I know hard question to answer. Well, let me ask you this. Does your app allow you to rate the podcast? You're listening to great if it does, but does it allow you to rate each and every episode that you listened to? Does your app allow you to join a community of other listeners and share and comment on your favorite podcasts.
Now, if you're a podcaster, does the app that your listeners are using, give you a tip jar so that, that way they can support your show directly instead of paying fees to someone else. Well, good pods allows you as a listener and as a podcast. To rate and review all of the episodes of the podcast, as well as joining a community of other podcasts, enthusiasts to discuss that thing.
We all love podcasts. Give it a shot. You may not go back to your old app and you might find a community that is engaged and excited about the same things you are. Grab it on Google play and the apple app store.
All right, I'm going to go ahead and put on my pod-casters ears. Just a second here. Let me go ahead and get them screwed in. All right. Thank you for that. Let's start with the audio quality. Each episode features Seth and on some of the episodes he sprinkles in sound clips that emphasize the point that he's making.
Now the setup is deceptively simple and probably more difficult to do well versus having a very lavish soundscape. Now, in my last episode, when I was talking about poetic earthlings and their soundscape and how it worked well for the aim of that show, this is totally different. The aim of the show is like Seth's blog, where he discusses culture creativity in a host of other things in that line of.
If he put a ton of sound effects and bells and whistles in his show, it would really lose its impact. Simply they're talking with you, the listener about some of the things that are on his mind. Now he doesn't have guests on the shell. So unless there is a sound clip, you're going to hear his voice for pretty much the whole show.
Now he does a question and answer segment. We're listening. Post their questions that he will play and answer right there on the show. Now, sometimes those questions are the thing you need to listen to versus the actual episode. From the first episode, he sets up his audience on what they are about to experience in this intro, a new podcast.
Seth: Cool. Who's the first guest, what are you going to call it? No guests. What does akimbo mean? That's never going to work. Hey, it's Seth and this is a Kimbo. 
Tim: Now, if you listen to his music, it's a simple tune on a base or maybe the low end of a guitar. And it's a bit bouncy, but it's very simple and it's very ear warmy.
I mean, his ear, a wormy, an actual word while heck it is. When you hear that baseline, you know, it's time to learn or experience a new idea. This is a really good audio branding because of its simplicity. The tune is catchy and it's a bit of fun. And I really liked the simple approach to the podcast, as I'm sure we've heard tons of podcasts with great sound effects, but with little actionable content from.
I listened to podcast to get ideas, be inspired, be challenged to improve the world that we live in. And those podcasts does it to a T as far as welcoming newcomers to the shell. I think Seth gets a pass here. He already had a built-in audience of those who read his daily blog and have attended his seminars and classes and speaking engagements that he's done all around the world.
So they know what to expect now for another podcast, I would say, give a few moments to the newcomers so they can understand what you're trying to do with the podcast. And that's what I do with this podcast. But everyone I have recommended to the podcast has been able to jump in just fine at any point.
Now, sometimes he does do a bit of a welcome to newcomers. And it sometimes comes towards the end of the show. And when it comes at all, it sounds like this as always. 
Seth: We truly love to hear from you visit, uh, kimbo.link. That's a K I M B O dot L I N K. And look for the appropriate button. There are show notes for each one of our past 50 plus episodes.
Also, if you visit a kimbo.com, you can see our new page about all our upcoming work. 
Tim: I don't think he needs to do this every time, but, you know, I would like to see something more frequent in his podcast to let newbies know what to expect, but Hey, that's it. This is his podcast earlier. I talked about the genre of the podcast and it may turn some folks away because they're not in to marketing
I say it more belongs into society and culture as the episodes do deal with culture and how we can change it in our own limited way. 
Seth: So, yes, it's not about the chocolate. It's about changing the culture and that's what I want to talk about the culture. What is it? How do we define it? Why do Swiss people eat twice as much chocolate as Americans?
They feel normal. We feel normal. What's. And what's the purpose of culture. 
Tim: Now he's a well-known well-respected person in the world of marketing. And as you see, he does have a very popular podcast, but as I look at this podcast in the eyes of somebody new, I would probably pause before I hit play. The unfortunately.
In the marketing world is that there's so many people out there playing at being a marketer whose only goal is to take your money away. And most people are turned off by that idea. Yeah. How do people find out about products and services through marketing? Now let's look at the format of the show. So it starts off with a story or an idea that he's going to talk about.
These stories kind of remind me of Paul Harvey. Who I loved listening to when he was on radio. What I like about it is that you may not know initially the person or lesson he's trying to get across, but in the end, it pays off with something that I need to hear at that time. Now take a look and take a listen to the next clip where he's using an example of a, of a dart frog in his topic about honest signals.
Seth: Consider the yellow banded poison dark from. If you've ever seen one and I hope you haven't, they're extraordinary. They look like some form of superhero they're black with bright yellow stripes. The question is why would a frog evolve to be so bright? So Garrish to look like a construction sign after all isn't that going to attract predators?
Well, the answer is again, simple. It's like prompting. The fact is that the frog is saying. Um, so poisonous, I don't need to worry about hiding because you'd be an idiot to eat me. I'm going to announce the fact that I'm poisonous. I don't want you to stumble upon me. I want you to steer clear around me evolutionarily.
This signal is really profitable for the. 
Tim: How many people do you know, that can connect the ideas that seem so far apart at first glance, but somehow come together to prove their point. Seth does play ads for the akimbo workshops. And recently he started a project where he'll allow people to submit an ad for their favorite nonprofit or idea that they would like to get across.
Now, let's think about that for us. I think it's pure genius, the way he's reaching out to his audience to find out what they want to hear about and to create that dialogue that most podcasters envy, Seth always ends the episode with questions from the listener that he answers. This brings in the intimate nature of the podcasts.
You really do feel like he's talking to you directly to you. And he's interested in, I in clarifying an idea that may have not come through clear enough. Sometimes I listen to the question section more intently, especially after an episode that was a little bit difficult to grasp. Initially for me, the basic structure of the show is a pro is to present the idea, discuss the idea, and then to clarify a past idea that he has discussed.
With podcast listeners, this format works very well for a show that can at times talk about some pretty lofty or abstract ideas. Basically he gets in and gets out. And there isn't a lot of fluff to detract you from his episode. Now, at this point, I want to talk about staying on topic and the relevance of each episode to the whole pod.
Like I said earlier, Seth brings up the topic each time and takes us on a trip with him through storytelling. I'd say that some of his rants can be a little difficult for someone that's brand new to follow. But for the most part, I think when he does go off on a tangent, he comes back and wraps everything up nicely in the end.
Now, when you first start listening to the show, and if you haven't read his blog, give him a, give him a try. Give him some leeway and trust. He will get back to the point eventually. And at the end of the episode, the light bulb comes on. And do you understand why he told the story or started the episode? The way he did each episode relates to his overall theme for the show, which when we look at the description, we find that he wants to make a difference.
With this platform, he can do that more effectively and more widely than in-person speaking engagements. That's not to say if he was speaking someplace within a hundred miles of me, I wouldn't go, heck, I'd go. And I'd listened to his podcast on the way up and on the way back, I think this is. A good outlet for him that he's chosen.
That works well with his blogging strategy and coupling it with podcasting. His audience is going to be one wider than either platform could accommodate single. And look,
if you like what you heard so far, then I'd like to ask you to reach out. You can email me directly, Timothy. Find a podcast about dot X, Y, Z, or leave me a voicemail at the website. Find a podcast about X, Y, Z. I want to help you find your next binge-worthy podcast. And if you want me to find a you a podcast in any category that you're interested in, let me know.
Now, if you're a podcaster and feel that your podcast would be served by appearing on the show, I want to talk to you about. Use the same methods to reach out. Now I'm on Twitter at find a podcast, Facebook at find a podcast about another thing I'd like to ask is if you found value in this podcast, pass it along to a friend.
Lastly, doing this podcast is a labor of love, but loving. So consider donating to my, buy me a coffee fund, right on the website, or go to buy me a coffee.com/find a podcast about each episode takes about five to seven hours of research and about two to three hours of production time, about 10 hours for each episode.
Let me tell you that's a lot of coffee. And like I said, the best recommendation comes from a real person. So. Bill my coffee cup and I'll help you outsmart the algorithm.
And now is the time when I turn you from a listener to this show to a binger of akimbo. You may not think of yourself as a marketer, but after listening to the shell, you're going to realize to some extent we're all marked. If you participate in social media, you are marketing yourself. Of course you are the product in social media, but still you post things that you find interesting or want to share with others, for hopes of a reaction with like minded people.
Maybe you have a product, or you're an artist selling your own works. It's important to learn how to harness the power of your left brain, to get people, to look at your. The podcast makes you think about why the way things are and what we can do to change them, breaks things down in a storytelling atmosphere.
The story we tell ourselves and the story we tell ourselves about our culture. If you're interested in why things are marketed to you, the way they are, you're going to find the art and science behind mark. Your initial thought may be that you don't need to know how our, why this is happening, but if you're an inquisitive kind of person, Hey, this is your podcast.
Now for me as a father and a husband, I want a better world for my family. And by listening to this bond guest, I can get ideas on how to change the culture we participate in so many times we see things that seem insurmountable. But getting these nuggets of wisdom helps turn that tide. It shows us that there is a different way to do things and an approach to change the world that we live in.
And I think that is one of the best things a podcast can do. Now, where should you start your journey with a Akimbo I mean, like I said, at the time of this recording, there's 211 episodes. Well, the way in which it's structured, I think you can start just about anywhere now, since I'm subscribed to the show, I get it every Wednesday, but I usually think about the person who I'm recommending the show to do they have kids.
Then I direct them to the episodes about education. Are they an entrepreneur? Then I direct them to the episodes that deal mostly with marketing and increasing your influence. Now I'm not saying this show is for everyone. But it is for the people that are looking for a way to change the story that they tell themselves about the culture they live in.
If that's you, this is the show you need to be listening to. And then you can branch out to assess other projects like his daily blog, his work with the Akimbo workshops, all of that. Now every episode I've listened to him, I felt challenged in a good way to step out from the perceived way of things and question things.
You know for why they are give it a try. I know you're not going to be disappointed. Now this last part I wanted to share with you equip a clip from a Q & A oh my gosh. 
Seth: One did share with you a clip from a question segment of the shell. This last question, I think answers it. So I'll post it here without commentary 
Listener: and dammit Seth your podcast on your it, maybe take a deep dive into my psyche.
And I found this question. I need to ask you sometimes I think I'm losing the battle to become a creative. Am I still that little fat kid picked last by my playground peers? Where am I still that 20 something grand hand who never found that job? I led the prestige. 28 years and still counting, working six days, too many hours, delivering the mail, the support, my loving party of six.
Where do I find a time to create, how do I answer that crave and inside of me that I am more than the man in the blue uniform. And yet after picking up the pen of 40 and putting it down many times, I did it. I have Dwyane novel on my hard drive, but one I never sent to the gatekeepers. But then you came along with your YouTube, pods and blogs, and you spoke to me the way you see things to hope you give.
But every time you say, raise a ruckus, you. It was like being picked last again, but I was the one doing the picking. You see, I've been working on a series of switch stories, the adventures of Ricky ruckus. So I got prayed, offend someone. I got a book cover, done favor, and I posted the first two installments when Amazon had trouble with Roberts and a ghostly do and drum roll crickets every time Marty bird's phone rings on the ozone.
I find the only stories. So Seth you're right. There is no better moment to pick your ourselves human at 56. I believe that it's never too late to find your calling. Even when the line is busy and the spotlight signs are in another, I take comfort in your words, we are. So Seth my friend, my question, or the biggest gatekeepers, the voices inside our heads.
Thank you. Keep on inspiring. 
Tim: Okay. After listening to that clip as a podcaster, this is what we all long to hear. It's not about the downloads. It's about reaching out and sharing ideas and viewpoints and experiences with others. Seth does this each week in the podcast and each day with his blog, when you find a fan of Seth's, they are usually very engaged with what he's doing.
This is the type of fan we podcasters really want for our work as well. And we can take some lessons from what he's done to foster that engagement from his listeners.
So that's the episode I want to thank you again for taking a listen. And if you want to outsmart the algorithm and have me review a podcast, email me. At find a podcast about dot X, Y, Z, or go to the website, find a podcast about dot X, Y, Z, where you can listen to all the other episodes and leave me a voicemail.
I'm here to help you find your next binge-worthy podcast.
Thank you for listening to find a podcast about which is a production of Gagra pod east studio. At get-go pod, we've been helping creatives tell their story through podcasting since 2017. Look us up@gagglepod.com and see all the network shows there and reach out to us so we can help you tell your story to the world. .