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May 25, 2022

Education: Audio Branding

Education: Audio Branding

I met Jodi at Indie Pod Con in Atlantic City Sept 2019 and was amazed by her fantastic personality. Then I started listening to her podcast and the rest is history. She uses her vocation of Voice Over work as the springboard for the podcast. ...


I met Jodi at Indie Pod Con in Atlantic City Sept 2019 and was amazed by her fantastic personality. Then I started listening to her podcast and the rest is history. She uses her vocation of Voice Over work as the springboard for the podcast. 

Stats for Audio Branding The Hidden Gem of Marketing

Website: https://voiceoversandvocals.com/podcast/

Avg Length 24 minutes

First Published 23 Nov 2019

Description: Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, and science.

Category: Education, Business, Marketing, Science, Social Science

Frequency: Episodic

Email: Jodi@VoiceoversAndVocals.com

FaceBook: https://www.facebook.com/jodikrangle

Twitter: https://twitter.com/JodiKrangle

Podchaser https://www.podchaser.com/podcasts/audio-branding-970171

ListenNotes: https://www.listennotes.com/podcasts/audio-branding-jodi-krangle-2ha60SJ9KQT/

Listen Notes rating Top 2%

Support Page: https://www.zazzle.ca/collections/audio_branding_podcast_merchandise-119066318405602381 

 

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Transcript

FAPA Audio Branding
[00:00:00] Tim: Your listening to find a podcast about
[00:00:09] thank you for hitting play. I'm your host, Timothy Kimo Bryan. And I bring my experience with podcasting since 2006 as a listener and a podcast. I am here to help you outsmart the algorithm and find your next binge-worthy podcast. Here's how the show works. I comb the millions of podcasts currently available for free on various platforms.
[00:00:40] And then I come back to you with what I've found. Sure. You can use search engines for recommendations from many podcasts. But I feel that getting a personal recommendation from a real live breathing person is still the best way to find the gems that are out there. The show was broken up into three halves.
[00:01:05] Yup. You guessed it. I'm a huge fan of car talk. Bear with me. The first half of the show is the stats. This gives you all the details about where to find the show, how many episodes who's hosting the shows. Basically this is for those that just want the stats. The second half of the show, I dig deeper into the show that I'm reviewing and let you know how well the hosts interact.
[00:01:35] Talk about their audio quality and let you know what I think about the show. Now that last half of the show is where I talk about why the show is binge-worthy where to start your journey. And I'll be reaching out to the hosts to see if they would like to discuss their show a little bit and talk about their podcasting journey.
[00:01:56] So. Let's get going on this episode.
[00:02:05] In this episode, I have the pleasure to introduce you to audio branding with Jody Kringle. Right now you may be thinking, oh God, is Tim going to go off on another marketing and marketing podcast? No, but this podcast should be required. Listening for podcasters and marketing. Now I met Jody in person at Indi pod con 2019 in Lennox, city, New Jersey.
[00:02:34] And then again, virtually at pod best in 2020 and 2021. She was a delightful person and very giving of her experiences in voice over a work. Recently, I refer to coworker to her who was interested in getting into a voiceover. And my coworker replied back to me that, uh, Jody was a great person to talk to.
[00:03:01] And she became a binger of audio branding with Jody Kringle. So if, uh, you get a chance to meet up with her via a clubhouse, uh, if you're on that app or in person, I can tell you from firsthand experience, she's wonderful to talk to now, let's get on with the staff. Audio branding with Jodie Crangle is hosted by Jodi and her first episode premiere, November 23rd, 2019.
[00:03:33] And at the time of this recording, she had 123 episodes. Now the average length per episode is 24 minutes and the category is listed as education, marketing, business, and social sciences, social sciences. The description is listed as keeping a consistent sound in how you present your company really is the hidden gem of marketing, but audio or Sonic branding influences us in many different ways and in many different places within our lives.
[00:04:07] She'll be exploring that here, both, uh, with her own observations and by interviewing knowledgeable professionals in the field of mark. Advertising music and science, the website that she uses is voiceovers and vocals that comes slash podcast. And she can be reached@jodyatvoiceoversandvocals.com. Now, Jody does have a Facebook group for her podcast and a Twitter account links will be in the show notes as well as a vibrant clubhouse.
[00:04:43] Listen notes rates her podcast in the top 2% of those in her category and her listen notes and pod chaser account again will be in the show notes. Now she does have a Zazzle support page. So if you would like to directly support the show there, you can do that. And as you can see, Jody does have a very large audience and her message is resonance.
[00:05:09] With a lot of people.
[00:05:13] Are you happy with your podcast app? I know hard question to answer. Now, let me ask you this. Does your app allow you to rate the podcast? You're listening to a great if it does, but does it allow you to rate each and every episode that you listened to, does your app allow you to join a community of other listeners and share and comment on your favorite podcasts?
[00:05:40] Now if you're a podcaster, does the app that your listeners are using, give you a tip jar so that, that way they can support your show directly instead of paying fees to someone else. Well, good pods allows you as a listener and as a podcaster to rate and review all of the episodes of a podcast. As well as joining a community of other podcasts, enthusiasts to discuss that thing, we all love podcasts.
[00:06:12] Give it a shot. You may not go back to your old app and you might find a community that is engaged and excited about the same things you are. Grab it on Google play and the apple app store
[00:06:30] with this being a podcast about voice. Jody does a great job with the sound quality. Each episode she does comes off as not only fun, but educational. Now, her guests are usually miked up as good as she. And this gives credence to her skills in the field of voiceover work. This is one of the things that I look for in a podcast.
[00:06:50] You know, if they're going to talk about sound, then their production better support what they're saying. And Jody is an expert and presenting her voice in a very pleasing way. Now, when she did do this, uh, the clubhouse second. Naturally, she couldn't have everyone miked up the way that she would want. But even though some of the people had inferior setups, she was able to make all of her guests audible and understandable.
[00:07:18] Now, usually she does two types of episodes, a short five to seven minute episode where she tackles one topic about audio branding and then an interview show where she divides the interview into two parts. Now, each of those interview parts usually run about 20. And that's about the perfect time for non-professional to get into the episode and get out with a wealth of knowledge.
[00:07:43] Now, recently she used added recordings of her club sessions, and I think that's truly a stroke of genius. She usually has a few friends in the business appear in the session and they tackle one or two questions while Jody plays a moderator and gives everyone a chance to say their piece. I like to think of it as a panel discussion that would normally wait for, you know, you'd normally have to wait for a conference to happen in order to hear these types of conversations.
[00:08:12] But no, you have all the talent in there. One spot staying on topic from the comfort of your own speakers. Speaking about staying on topic due to the length of her shows. That's an easy task to do where they're solo episodes. She tackles one topic in the new. And gets the episode done in about five to seven minutes.
[00:08:35] And now that's just about the perfect time for those who are not in the business of audio branding to get what they need. Now hear interviews really seem more like conversation with old friends. As you can hear the laughter and feel that she is really connected with her guests. I really liked this style of interviewing, because it feels like she's asking the questions that I would want to ask somebody in the business and rarely have I ever listened to an interview and said, man, I wish you would ask this question or that question.
[00:09:06] She covers all her bases very well. Now the format of our show follows a nice and predictable pattern so that no matter where you start your journey with her, it's going to feel familiar and you won't feel like you're, you have to go back to the beginning to understand what's going on. Now. Each interview episode begins with a short clip of the guest talking, which reels you in.
[00:09:29] Then her voice comes on and to tell us what the podcast is about and introduce us to the guests. Yeah, I really liked this approach because it's very welcoming to newbies and comforting to her hardcore fans. Even if you're not into the audio branding business or have never heard that term before, you're definitely going to leave each episode with a gritter nugget of knowledge that will help you.
[00:09:52] If you have a podcast or help you understand why you're being marketed to and how effective the audio branding is. One of the many things that I look at in a show. Is, is the podcaster passionate about what they're talking about? And Jody is very passionate about her work. Now in this clip from the very first episode, she tells us what the show is about.
[00:10:17] Jodi: Those of you who have been following this blog and accompanying podcast have seen the direction I've been going with this. I know a lot of us are creative. A lot of us need help understanding how not to beat ourselves up in our own heads and helping people with that in a distinctly not professional capacity.
[00:10:34] We'll never stop being a priority for me. If you're still interested in that topic, I've created a Facebook group just for you, and you can see the show notes or the blog for that. If you're looking for a place to share your creativity and get encouragement from fellow creatives, I invite you to join me there.
[00:10:51] However, my passion is also sound specifically voiceovers and music. I use my voice both for my day job and for the pleasure of singing, I'd like to delve deeper into how that works in the greater context of branding, both mine and mine. So while the silver linings, blogs and podcast episodes will remain out there and I hope you find them useful, I'll be transitioning to a new podcast in a month or so I'm calling it audio branding, the hidden gem of marketing.
[00:11:22] And it really is a hidden gem in a lot of cases, people forget just how much audio voiceovers music and sounds in general influence our behavior on a regular basis. We've gotten used to so many places sounds playable. Think about it for a bit. We expect a car to sound a certain way. And am I the only one who's freaked out when I'm in a Prius or a Tesla at a stoplight?
[00:11:47] He, even if that sound is changing, that's why our phones still click. When we take a picture, even if they don't need to, or why that vinyl scratching sound is used in ads all the time to audibly tell us an interruption is happening. 
[00:12:00] Tim: Now, keep in mind, she's been doing audio work for a while, but when you hear how she describes what she's hoping to accomplish, You can't help, but get interested.
[00:12:09] As in person, her voice is very welcoming and friendly. So you don't feel intimidated and you want to share in the passion. If you're not excited about what you're talking about, it shows and listening to the very first episode, you can tell she's really into what she's doing and wants you to come along for the ride.
[00:12:32] Another aspect that I really like is she's learning along with us about her craft. Now in this clip of our hundredth episode, she reaches out and lets her listeners know what she's learning and that she is learning right alongside them. 
[00:12:44] Jodi: When I started this podcast, I definitely wanted as many people as possible to know that their audio shouldn't be an afterthought.
[00:12:52] It's a subject I'm really passionate about. But as I spoke with people about this topic, I learned that I had a lot more to learn about. Ultimately I'm on the same journey of discovery that you are. Every guest I've had on the show has shared valuable information about how sound shapes us. And I've definitely been fascinated by the depth of these conversations.
[00:13:12] I hope you have too 
[00:13:13] Tim: listening to this. It's great to see that all though, she has more experience than most of our listeners she can grow and gain knowledge and that she's encouraging her listeners to do this. Now I'm a huge fan of, uh, being a lifelong learner. And this definitely scratches that itch. I want to learn from somebody who is excited about the work they're doing, rather than hear somebody drone on about a topic.
[00:13:39] And Jody not only brings that excitement to the microphone, but she also brings it out of her guests. Now Jodi puts together a very tight shell. In one aspect of it is the amount of research that she puts into each episode. As in episode 61, where she talks about hospitals are using sounds to help patients feel more calm and relaxed.
[00:14:02] Jodi: The nighttime background noise at a hospital can sometimes reach over a hundred decibels louder than a chain. Uh, national Institute of health study in 2009, recognized noise as a hazard to patients, sleep deprivation, weakens the immune system, which has a direct effect on mortality rates. The idea that sound can play such an important role in healing has been around for quite a while.
[00:14:27] Music therapy. As we know it today, God, it starts soon after world war two. When musicians visited hospitals to play for veterans, doctors and nurses started to notice that these visits made a very real difference in their recoveries. They began to incorporate music into the idea of creating a healing environment where each aspect of the hospital setting, both visual and audio plays its own part in helping the patient.
[00:14:53] Tim: Now I had no idea. This was started with the VA and me being a veteran. I really had no idea that they were pioneers in this. I knew that supermarkets were putting music, uh, you know, in the air to get people, to be in the store more and shop more. But as far as helping people at their worst times, this is.
[00:15:17] And maybe a bit unsettling because it never worked on me when I was in a VA hospital. Now in another interview, she talks, talks with chip Edwards about new technology used in audio branding, specifically for podcasters and smart speakers. 
[00:15:33] Jodi: Yeah. And it seems like it's being used for marketing advertising as opposed to anything truly nefarious.
[00:15:41] I mean, you know, I guess if the marketers and advertisers can more accurately judge, what we might respond to that makes it better for everyone in a way, because then people who don't want what they're selling or they're trying to get across, won't even see it. 
[00:15:58] Tim: In that same interview, they were talking about voice activated speakers and fridges to help you with your groceries.
[00:16:06] Chip: If the bridge has cameras in it, it now knows what's in my fridge. 
[00:16:11] Jodi: It should be able 
[00:16:13] Chip: to say, Hey, we're down to a quarter gallon of milk. Um, do you want to order it or maybe it should just be able to order it for you and maybe it should be able to have, you know, your hair is theater deliberate to you. Um, you know that, so it's going down that line of, you know, I'm still good with putting it in my fridge.
[00:16:31] I think, I don't think I need somebody else to put it in my fridge, but I should never run out of milk again. 
[00:16:39] Tim: Now I don't have a smart refrigerator, but if I did, I'm no aware of what I say around my fridge. One last thing that I hinted on earlier is that she's willing to try new things with her podcast.
[00:16:52] Her hundredth episode, she replayed clips from previous shows that her audience requires. She also puts her clubhouse conversations on our podcast and either reads reviews of the show or has listeners recorded a little clip telling the, her audience how much they enjoy her show, the ability to pivot and incorporate audience feedback is an awesome skill that not too many podcasters podcasters practice like Jody, does her listeners feel like they're part of the show.
[00:17:25] And as we heard her. She's learning right along with us. We are all in the same boat.
[00:17:36] If you like what you heard so far, then I'd like to ask you to reach out. You can email me directly Timothy at find a podcast about dot X, Y, Z, or leave me a voicemail at the website. Find a podcast about X, Y, Z. I want to help you find your next binge-worthy podcast. And if you want me to find a you a podcast in any category that you're interested in, let me know.
[00:18:04] Now, if you're a podcaster and feel that your podcast would be served by appearing on the show, I want to talk to you as well. Use the same methods to reach out. Now I'm on Twitter at find a podcast. At find a podcast about another thing I'd like to ask is if you found value in this podcast, pass it along to a friend.
[00:18:32] Lastly, doing this podcast is a labor of love, but loving cheap. So consider donating to my, buy me a coffee fund right on the website, or go to buy me a coffee.com/find a podcast about. Each episode takes about five to seven hours of research and about two to three hours of production time, about 10 hours reach episode.
[00:18:59] Let me tell you that's a lot of coffee. And like I said, the best recommendation comes from a real person. So. Bill my coffee cup and I'll help you outsmart the algorithm.
[00:19:15] All right. You know what time it is? It's that point in the show where I turned it from a listener of this show into a binge of Jody. As I said earlier, this should be required listening for all new and seasoned podcasters. Jodie's focus is on audio branding. And those of us in the podcast world really know, really need to know how to do it effectively.
[00:19:41] Jody's friendly, demeanor and infectious curiosity really helped the show, which is left, left in less capable hands would be dense and hard to listen to, but her personality and passion make this a great pro podcast to learn from and grow. Now if you're not a podcast or, Hey, no worries. You'll get something out of each episode.
[00:20:04] I like to think of it as a extended version of 20,000 Hertz, which is the last show that I reviewed that show deals with all sounds. But this show niches down into audio branding, which is a good way to describe it. Initially, I thought how many episodes can a person come up with dealing with this topic?
[00:20:27] And you know what I've been pleasantly surprised. Jody covers all aspects of audio branding, not just the human. But also technology ways to market and ways to get better with advice from her and her guests. If you have a curious mind and want to know how marketers are reaching you using sound, then here's your show.
[00:20:52] Where should you start your journey in audio branding? Well, because it's an episodic show, it really depends on what your interest is. For those who like to interview shows, she has a number of them and they are great to ease yourself into the shell. Now, if you just wanna, you know, take, have a taste and see if you like it, her solo shows are under 10 minutes in length, so you can invest your time wisely.
[00:21:18] And the titles of the show are pretty straightforward, so you can start there. And if something resonates with you, then dive right on in. I really don't think you can go wrong with any of the episodes. My favorites are the interviews and the clubhouse clubhouse episodes, and I think it's just a stroke of genius to include those clubhouse audio and replaying them for.
[00:21:44] This is a great way to repurpose quality content. And I think as podcasters, we should all take a page out of Jody's book on that topic. If nothing else. If you need to hear someone who has a great voice and is passionate about their topic, then you can thank me later for introducing you to audio branding with Jody grand goal.
[00:22:06] Take a listen, and I know you'll be hooked.
[00:22:12] Alright, thank you everyone for sticking around for the third half of our podcast here today, this is the time when we actually interview someone and I have the wonderful pleasure. Having Jody actually on the podcast with me here today. And it's been about two years since we've met I two and a half years since we met each other in Atlantic city.
[00:22:37] Yeah. It's just been a minute. Yeah, just a minute.
[00:22:42] Well, Jodi, we're here to talk about your podcast, audio branding, the hidden gem of marketing. And I'd like to ask you. Why do you feel the need for this podcast in our court currently? 
[00:22:55] Jodi: Well, I think one of the reasons that I started the podcast, one of the big reasons was because I am a voice actor and I was aware of what I was contributing to the projects I was working on.
[00:23:06] But what was frequently happening was that I was being used as the icing on the cake or the bow on the present. Right? Just the last thing that they thought about. And it occurred to me that not only the voiceover is considered that way, a lot of the time, the music, the sound effects, anything that sounds really.
[00:23:25] Is often thought of last and it didn't make any sense to me because it's such a powerful sense. So for me, I really wanted to give people the, um, the information to understand that sound is so crucially important to connecting with the people that are going to experience your brand and experience the video you just made or the commercial you just put.
[00:23:49] These are important things. And as we move from just the visual to videos and, um, you know, just the audio because of Alexa and Google home and all of that stuff, that's coming up and, and, you know, smart homes and things like that, that all is, is sort of breeding another, another industry almost. Because sound is so important.
[00:24:16] How are you going to differentiate yourself from your nearest competitor when all you're doing is hearing? So it's just, and also we are a people who are so caught up in multitasking right now. There's so much that we have to do in one day and, and, you know, paying attention to all of that is so important for all of us, but we still want to learn.
[00:24:39] We still want to be entertained. We still want to experience the world around us. In more than just sitting in front of a computer screen and you can do that with podcasts, with, uh, listening to music, you can have like earbuds in your ears and you can walk around the house and do your laundry or whatever you could be on commuting.
[00:24:59] You can be driving in the car. V taking care of the kids, you can do anything really, while you're listening to a podcast, it kind of the sound fits into all of the spaces in our lives, as opposed to forcing us to pay entire attention to it. So it just, it made sense to make a podcast, to help people understand that sound is important and really.
[00:25:26] It's called audio branding. So it is advertised advertising and marketing related for the most part. But I also talk about our general lives and how sound fits into that. So it is very important and, and I just thought that it needed to be talked about because not a lot of people were 
[00:25:45] Tim: exactly, you know, that's, that's too true.
[00:25:47] That's too true. We had just done an episode with 20,000. And they had all their episodes, but they only had one or two episodes that were discussing audio branding. And, and that's it. Now these people they're like at the top and up their, uh, industry with, uh, creating soundtracks and game music for games and all that.
[00:26:18] And I was shocked by it. I met you. And I was like, wait a minute, you have a whole podcast that is dealing with this kind of a topic 
[00:26:29] Jodi: I started in November of 2019. So it's been going a little while. I think I just put a. Uh, scheduled out. It hasn't gone live yet, but number 1 37. So these aren't all about advertising marketing though.
[00:26:42] I have to just like qualify that a little bit there. I do talk to audio branding companies a lot, and I learned a ton from the people who are doing that just as the one thing that they do. There are some really big companies out there that work. Really big other companies and they do really good, important work.
[00:27:01] Um, but I also talked to people who were in the healthcare industry and concerned with the beeps and hospitals. I talk about ASM artists. I talk with, um, I talked with a shamanic sound healer from Australia. That was really interesting. Uh, I talk with public speakers and, um, you know, musicians and, and people who just work in sound on a regular basis and podcast producers, actually, a lot of them.
[00:27:29] So yeah, it's, it's a really interesting topic and I think it all ties in together, but I, I just don't want to give people the impression that all I'm talking about is the audio branding spectrum of that. The advertising marketing is the, the. You know the basis, it's kind of like the, you know, the, the base of what I talk about, but it's a much wider subject.
[00:27:53] Tim: Absolutely. Absolutely. And that's why I really enjoy this podcast because I really like having that base there to, you know, truly understand, you know, uh, audio branding and quite honestly, and I said it earlier in the actual review, I think this podcast should be required. For all podcasters and not because I'm half Canadian mean you're full Canadian.
[00:28:20] I mean, I have that bond with you, but I think that, you know, if we, if we're doing our podcast for art's sake or whatever, Fine. Fantastic. You don't have to monetize it, but why not learn ways to make it better? Why not learn ways to improve your sound quality? Because if you're just doing an audio only podcasting, no video, nothing else, that's it.
[00:28:51] That's all you have. And with everything that we have going around, you know, I'm going to sound like an old guy here. There is so many things being thrown at us all the time and they're grabbing your attention. You know, we got our cell phones. I remember when we had pagers, you know, I'm old, I'm almost 50, you know?
[00:29:16] Okay. But we get pinged from work when we're not even at work. So we all really want something pleasant to listen to instead of, you know, really bad. 
[00:29:29] Jodi: Yeah, it's interesting. I think that a lot of people don't notice bad sound, uh, unless it's, unless they're used to good sound and then they hear the bad. So, so I think in podcasting, what, what ends up happening is that people don't recognize that something's up unless there's bad sound.
[00:29:49] And it has to be pretty bad, like, honestly, Uh, and I've heard broody VAD, so yeah, but you know, and like you said, like if you're doing a podcast, just for the passion of it, and you really just want to get your message out there then. Yeah. Sure. If you're not, if you're not trying to monetize anything, if it's not part of a company.
[00:30:09] Yeah, sure. Just do what you're going to do. And if you're just starting out, you're going to learn these things and you'll get better as you go along. So don't make that stop you from starting a plan. But if you're a company and a brand and you want to present yourself in a professional manner, you need to have good sound and you need to have thoughtful sound.
[00:30:28] And what I mean is sound that you actually have given some thought to. So the music that you're using. I mean, it could be from a music licensing directory, but I always do advise people that you might want to look into music that's made for you. And the reason I say that, and doesn't have to be that expensive.
[00:30:46] You probably, everyone probably knows an indie musician out there. Um, and yeah, but, but the thing is when you go to a music licensing directory, someone else can use the same track that you are. So it's really hard to get audio branding when three other people are using the same music and believe me, I have heard such things happen.
[00:31:07] So yeah, that's been really interesting to, to sort of watch that as a phenomenon. But yeah, you want your own music. You want your own brand. You want your own sound. That can mean a voice actor for your intro and outro. It might not. It might just be your voice. If you're branding your own. And you are your brand go for it.
[00:31:27] You know, I'm not saying you need a voice actor, I'm just saying, have a professional sound and give it some thought and not only think about what you like, but think about what your listener is going to like. So it's kind of marketing 1 0 1. Who's your avatar and what do they like it melds with what you like, but yeah, but the two are not mutually exclusive.
[00:31:53] Tim: You know, um, you're, you're reading my mind because I wanted to kind of ask you, who is your target audience and analytics, just podcasts as you're talking to? Yeah. 
[00:32:04] Jodi: Um, for my podcast, the, the general audience that I'm going after is the, um, ad agency that hasn't really given this much thought. So I'm trying to reach the professionals out there who hire voiceover.
[00:32:19] Who are interested in what their audio sounds like and are worried about this on behalf of their clients. So I want to make sure that they have all the tools in their toolbox to present where they need to, to their clients in a good light. Yeah, 
[00:32:34] Tim: absolutely. Well, if you don't sound good, then why would anyone hire you?
[00:32:39] Because you're putting yourself out there and if you're putting, you know, bad sound into your podcast yet, Uh, let's not talk about anchor. Uh, they're going to blame me for something, but you know, it, it sounds like anchor 
[00:32:53] Jodi: type isn't there
[00:32:58] Tim: just a little bit, just a little bit now kind of back to your podcast. One thing I thought was really a stroke of genius in the later episodes is including clubhouse in the podcast. Now when I think of a clubhouse, I was like, oh, okay. Another flash in the pan. And it's not, you, you know, have Twitter spaces and, you know, different things are coming out.
[00:33:28] But here, your using clubhouse in your podcast, repurposing that content. And what was the reason for using your top? Uh, in clubhouse, because I think again, it's a really genius move because you have all these people at one time talking about one or two subjects. And the only time you're going to get that is if you go to a conference and then you have to pay a lot of money and all that good stuff.
[00:34:01] Which, you know, we've done it virtually for the past two and a half years. 
[00:34:05] Jodi: Oh my goodness. I, I just thought that it was an interesting thing to spread to people who may not ever get to clubhouse now. I mean, if you go on clubhouse, now you can look at the replays and you don't have to listen to my podcast at all.
[00:34:19] If you don't want. But I just thought it would reach a wider audience if that was the case. And also it's kind of like talk radio in a way. So I really wanted to have an interactive experience that people could listen to, even if they weren't there in the most. And the people who were there in the moment are kind of incentivized to you, check it out because they get to hear themselves.
[00:34:42] Right. So, yeah, I just, I like to do, I wanted to give a demonstration of what my clubhouse rooms are like, because. I think a lot of people may have gone to clubhouse early on. They might've gotten inundated with stuff that they have no interest in or stuck in a room with a bunch of people trying to sell stuff to them every five minutes.
[00:35:04] And those rooms do happen. They happen in Twitter spaces too. I'm sure. But that's not what my own club is about. So the power of sound club, we actually have chats every Wednesday at 2:00 PM Eastern. And they're all about different subjects. Uh, for instance, the one that was just today at 2:00 PM was actually about podcasting.
[00:35:27] And we had some really interesting discussions going on. And, and I, I, you know, I have people checking it out on a regular basis. They know that I'm there at the same time every week and they check it out and, uh, I it's begun, it's becoming almost a family, which is kind of nice and I kind of want to share that family feeling, you know, so that's kind of why I wanted to do the clubhouse thing.
[00:35:50] And I mean, also let's face it. Waiting for an interview or something like that. And you need something to put in there. It's a really good thing to have. 
[00:36:00] Tim: That's true. That's right. You know, you're introducing us to the people that we would probably never run into in our day to day lives, you know? And the beauty of that is that with your clubhouse and, you know, Twitter spaces, whatever you have on.
[00:36:22] With this new technology, this kind of, you know, going doing it again, you know, podcasting, we can hit all over the world, but this kind of stuff is bringing it together and bringing it together like this. You can get more people from all over the world at the same time talking and have that magic moment.
[00:36:44] And the episodes that you're on, you know, that's. Well, the people who 
[00:36:50] Jodi: were in that conversation were some of the top audio branding experts out there. So, um, several of them have already been on the show. I know a Dr. Cornelius herding a, he was already on the show with his colleague and, um, Steve Keller was involved in that one.
[00:37:07] And he was also on the show. One of the first ones that I did was with Steve Keller actually. And that, that episode still blows my mind. It's probably the one that sticks out in my mind the most. Because it was one of the first and, uh, I think he was like episode 19, 19 and 20 or something like that. Like it's pretty early on.
[00:37:27] Yeah. And, uh, you know, a bunch of other people joined us and, and I have other people coming up that are very well known in the audio branding industry. And it's just such a fascinating study. There's just so much happening out there in that regard now. And things are changing so fast and technology is getting so much.
[00:37:46] So, not only is this becoming more of a going concern, but it's also coming into its own. Technology-wise, there's so much happening. So it's fascinating and I'm only getting deeper into it. 
[00:37:59] Tim: Yeah, that's true. That's true. I'm getting deeper into it with you too. And when I was listening, I was taking notes and you know, I like to take notes anyways for the show, but I'm like, I need to think about this.
[00:38:13] I need to think about that time. So folks, Jody is your clubhouse person because I'm only doing, you know, nine podcast and a data twins only, 
[00:38:25] Jodi: only, only.
[00:38:29] I will say that, um, I am on clubhouse at certain times. So I am my clubhouse on Wednesdays at 2:00 PM until 3:00 PM. And then I'm on Thursdays from 2:00 PM to 3:00 PM. My colleagues, a couple of them, and I have a discussion called voices, voices in podcasting. So it's kind of the mix of voiceovers and podcasting.
[00:38:48] Cause all three of us are voiceover people and we have pod. So, yeah, so there's this nice sort of like synergy that happens. And we have a lot of banter and fun. It's basically a big party, so we have a good time, but it is, those are pretty much the only times that I am on clubhouse and unless I'm invited to do something else, which I can definitely make time for.
[00:39:09] It's a lot. Yeah. But unless I'm specifically there for a reason, I am not there. And I also use an app on my desktop, which allows me to use the mic that I'm using now, which is kind of nice called club deck.app. So that works on both Mac and PC. And it allows me to, uh, be using my, my desktop or my clubhouse discussions, which for me is much more comfortable.
[00:39:38] I don't like using one. And I don't like the audio from my phone. So, you know, I'm picky about that as we've just established 
[00:39:48] Tim: just a little, little bit picky, little bit picky now. We're definitely glad that you're picky about your sound, uh, because you know, you do put out a great podcast, but I'd like to ask you probably the toughest one here.
[00:40:03] What is the hardest thing you encountered in podcasting, specifically your podcast? 
[00:40:10] Jodi: Uh, you know, one of the things that I have always been trying to do better from day one is interviewing. So interviewing is very much a. Definitely a skill and it has a lot to do with active listening. And I don't think that you understand that until you're doing it and you don't get really, you don't get better at it until you're doing it.
[00:40:34] So I'm getting better as I go, I think. But, you know, it's, it was one of those things I didn't really have any training in. And then I just sort of, well, I, I just went for it and I'm getting better as I go, but it's always a challenge. And, and always something that, um, like when I'm doing an interview, that's stressful.
[00:40:55] I do get a little stressed. It's much easier to answer questions than ask them for some reason. I don't know 
[00:41:03] Tim: why. Well, you're doing a great job here with answering all my
[00:41:11] Jodi: oh yeah. I'll drink 
[00:41:12] Tim: a lot of that before the next one. Yeah. Yeah. I mean, Julie, about your interview style is that it's a lot of fun, you know, there there's a lot of laughter it's, it's not droning on and on like wherever, you know, everybody else does. Um, and it's, and it's, it sounds like we have two friends, you know, coming together and really enjoying each other's company.
[00:41:39] And you, you were doing a great job. Uh, as far as interviews are go, as far as interviews go. And that really comes through in your podcast and you're doing a fantastic job. I like a lot of different styles. Of interview, but you know, when it comes to yours, if I'm feeling a little bit down or the kids are, you know, throwing temper tantrums, well, I turn on your podcast and I'm laughing and I'm having a great time.
[00:42:13] And I just don't get that. I don't get that from other interviews. So 
[00:42:18] Jodi: you're doing great. It was one of those things actually, though, I'll, I'll, uh, I'll let you in on a little secret and maybe you're the, the person listening to this will find it useful. I do preach chats. I do discovery calls. So I don't usually have someone on the podcast that I haven't had any experience with.
[00:42:35] And what that means is that we've usually had some kind of a, pre-chat some kind of a 30 minute discussion of some kind, just to understand. What topics we'll cover and what questions they might want to be asked. Um, and, and just to get more comfortable with one another, because I want to make sure that they're going to be a good guest, and I want to make sure that I ask the questions that they're interested in answering.
[00:42:56] So, yeah, and if either of those two things are off, then it's not going to work. But if I have that, pre-chat I find that the actual interview ends up being much more comfortable. So. That works too. The interviews advantage in the end, I think. 
[00:43:13] Tim: Well, and I think a, a case of Merlow would help anybody out 
[00:43:19] Jodi: that always helps 
[00:43:21] Tim: folks.
[00:43:22] I'm not advocating for that. So now I'd like to flip the question over and ask you, you know, what's been the highlight of doing this podcast besides the case of 
[00:43:34] Jodi: Merlow there. That is a highlight. Um, he, you know, I, I think honestly from starting the podcast, I am now connected with a family of other podcasters that I really enjoy talking with and spending time with.
[00:43:53] It, whether or not we are on the same page as far as what we're doing is concerned. Like that's not really the point, the point is we're all out there getting a message across that we're passionate about. And, um, yeah, that's just, I, I just love the community. I think it's fantastic. And I never really had that kind of an idea until I got into voiceovers because that voiceover community is very similar in that.
[00:44:19] So there's a lot of parallels there and I like it a lot. So yeah, I think just being introduced to other podcasters and I don't know that I would be on clubhouse without my podcast, because that's kind of why I started it. Like I started the clubhouse as a sort of companion to the pod. Because it happens on the same day.
[00:44:39] Right. I release on Wednesday morning and then I have my chat Wednesday afternoon. So yeah. Then I I'm, I'm grateful for all of that. Yeah, 
[00:44:47] Tim: absolutely. Good deal. Well, before I let you go here tonight, just wanted, uh, your partying, uh, one parting thought that you could give to my listener about audio branding.
[00:45:00] You know, what's your central. That you want people to take away after they hear an episode or, you know, in the case of my listeners, they're going to go ahead and binge your whole catalog. Absolutely. They will. But what's that one thought that you want them to really 
[00:45:19] Jodi: think about? Well, I think that people need to recognize that sound is important.
[00:45:24] And I mean, obviously as podcasters, they know that to an extent, to an extent they know. But I think that if you are going to ask someone to commit their time to listening to you, you need to give them something really good to listen to. And a lot of that can be helped along by having good sound by having a decent microphone by being in an environment that is not hugely noisy, that is not very echoey that, uh, you know, uh, correctly addressing your mic is a good thing too.
[00:45:56] So, you know, those kinds of things are things to pay attention. Yeah. And you can have an audio brand for your podcast and it does not have to cost a whole lot. So think about how you're starting off your podcast, how you're ending it. If you have little stingers in between, what are you doing with that?
[00:46:15] And if you don't have a sponsorship sponsor yourself, because you must have something that you want to promote. So if you're not sponsored by someone else, then use that for yourself. And all of that is part of your audio brand, but it could be something as simple as what do you say at the beginning of your podcast or at the end of your podcast, every time be consistent, use things consistently and people will remember.
[00:46:42] And they'll remember your podcast, which as far as advertising is concerned, that's the goal of advertising to be memorable. 
[00:46:50] Tim: Yeah, my problem is I'm running nine podcasts, so a lot of times. Which podcast I'm promoting. 
[00:46:59] Jodi: I can imagine you do a lot of them. 
[00:47:03] Tim: Oh, I only do a couple, just a couple. Like, I kind of feel like I'm slacking this year eight.
[00:47:08] Oh my 
[00:47:09] Jodi: God. I can't even imagine. Wow. I can barely do one. 
[00:47:15] Tim: It's being a twin dad podcast or that, that helps out everything. Well, Jody, I want to thank you so much on behalf of my listeners and, and myself here, uh, for sharing your knowledge, we're sharing your wisdom and for sharing your podcast with the world.
[00:47:34] And I can't wait until we see each other again in person. All 
[00:47:38] Jodi: right. I look forward to it and thank you so much for having me on the show. This was 
[00:47:42] Tim: time anytime. Thank you.
[00:47:49] So that's the episode. I want to thank you again for taking a listen. And if you want to outsmart the algorithm and have me review a podcast, email me Timothy at find a podcast about dot X, Y, Z, or go to the website. Find a podcast about.xyz, where you can listen to all the other episodes and leave me a voice.
[00:48:12] I'm here to help you find your next binge-worthy podcast. .